The Product Managers Handbook, 3E
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About this book
Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
About the Author
Linda Gorchels is the managing director of executive marketing seminars in the executive education department of the University of Wisconsin-Madison School of Business. She is the author of a number of successful business books, including The Product Manager’s Field Guide and The Manager’s Guide to Distribution Channels . Gorchels has provided corporate training for global organizations including Nokia, Siemens, Metso Automation, and others.
| Author | Linda Gorchels |
| ISBN-13 | 9780071772099 |
| Publisher | McGraw Hill LLC |
| Publication Date | 11/28/2005 |
| Page Count | 408 pages |
Book details
- Format
- PDF, instant download
- Language
- English
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