The Future of Motorsports: Business, Politics and Society

This book takes stock of the position of motorsport in the 21st century and considers how it will continue to influence sport business, politics, and society in the future.Presenting a set of thematic essays and multi-disciplinary case studies, the book demonstrates that motorsport continues to play a significant role in relationships between the automotive industry, nationalism, industrialisation, and capitalism as well as motorsports’ position as a feature of contemporary popular culture. Examining issues such as event management and legacy, environmental sustainability and ‘greenwashing’, diversity and inclusion, the rise of gaming and esports, and the use of sport as political soft power around the world across multiple motorsport disciplines, the book shines fascinating new light on this innovative but sometimes problematic industry.This is essential reading for all advanced students, researchers, managers, strategists, sponsors, and other stakeholders working at the nexus of motorsport, business, politics, and culture.

About the Author

Hans Erik Næss is a Professor of Sport Management at Kristiania University College, Norway. His areas of expertise include sustainability, sport management, sport organisations, sport and politics, and social responsibility, and he is the author of several books on motorsports.

Simon Chadwick is a Professor of Sport and Geopolitical Economy at Skema Business School, France. Chadwick’s work focuses on sport’s geopolitical economy. He has worked extensively with some of the most prominent people and organisations in the sport industry, including Formula E and several F1 drivers and teams.