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The Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets

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About this book

Originally published in 1987. This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN). By comparing marketing strategies and the respective economic environment of suppliers from ElH"ope , Japan , and the U S - the major exporter

About the Author

Jamuna P. A garwal, Martin GroB, Ulrich Hiemenz, Friedrich von Kirchbach, Rolf J. Langhammer

Author Ulrich Hiemenz, Rolf J Langhammer, Jamuna P Agarwal, Martin Gross
ISBN-13 9781000315608
Publisher Taylor & Francis
Publication Date 06/18/2019
Page Count 130 pages

Book details

Format
PDF, instant download
Language
English

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