Social Psychology

Social Psychology, Third Edition invites students to discover the relevance of social psychology in their everyday lives. Authors Thomas Heinzen, Wind Goodfriend, and new co-author Gary Lewandowski capture students′ interest by weaving stories drawn from personal experience with compelling examples from daily life, all carefully placed in historical and cultural context. Social psychology is presented as an evolving conversation, with chapters building on core questions central to psychological inquiry and a methods-in-context approach that fosters scientific literacy. This new edition has been thoroughly updated with new pop culture examples, expanded neuropsychology coverage, deeper critiques of the Zimbardo and Milgram studies, and nearly 200 new citations from the latest research. It also introduces two brand-new mini-chapters and a fresh authorial voice that enhances the book’s conversational tone and accessibility. This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.

About the Author

Dr. Thomas Heinzen, at William Paterson University of New Jersey, is proudest that he has mentored more than 60 student presentations and published research. He has been a keynote speaker at a variety of teaching-related conferences, including NITOP, Rocky Mountain Teaching of Psychology, and the Association for Psychological Science about his book on Clever Hans and facilitated communication. He has been elected as a fellow to the Eastern Psychological Association, to the Association for Psychological Science, and to Division 1 of the American Psychological Association. He has also been an invited speaker at several technology conferences to discuss how to apply principles of game design to social problems such as improving rates of college completion. Students have honored him with a variety of awards that range from being the winning lab in an egg-tossing contest to numerous recognitions from the Psychology Club.