Proceedings of the 2nd Advances in Business Research International Conference: ABRIC2016

This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). Chapters in the book address the theme of Advancing Knowledge, Connecting the World, reflecting on the emerging issues in various business management fields and the interconnections of multiple disciplines for creating knowledge advancement. Papers were carefully reviewed and selected and grouped into four main themes: economic and finance, marketing and communications, management, and information technology in business. The book serves as a helpful resource for students and researchers of business management, especially in understanding issues and cases of business in emerging economies and markets.

About the Author

Professor Dr. Fauziah Nordin is a professor of Human Resource Management and Organizational Behavior. Born in Selangor, Malaysia in 1958, Professor Nordin received a Bachelor of Science in Finance from Northern Illinois University in 1983, USA, followed by a Masters in Business Administration degree from Western Illinois University, USA in 1985. In 1999, she received a PhD in Human Resource Management from Queensland University of Technology, Australia. Professor Nordin has been with University Teknologi MARA for slightly more than 30 years.

Dr. Erne Suzila Kassim , received her Bachelor Degree from Indiana University in Bloomington, USA, majoring in Economics and Sociology. Upon her graduation, she worked