Managing New Product Innovation
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About this book
New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down. It is particularly important to understand and develop those aspects of design which can be constructively employed by designers in a strategic alliance with management and research.; The papers in this volume result from the conference of the Design Society held at the University of Central England in September 1998. They show how design-led product development has worked in a range of industries, from engineering through to design and management consultancy.
About the Author
Bob Jerrard, Roger Newport, Myfanwy Trueman
| Author | Bob Jerrard (Editor), Roger Newport (Editor), Myfanwy Trueman (Editor) |
| ISBN-13 | 9781040054734 |
| Publisher | CRC Press |
| Publication Date | 08/27/1998 |
| Page Count | 260 pages |
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- Language
- English
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