Managing and Marketing Radical Innovations: Marketing New Technology
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About this book
This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies
About the Author
Birgitta Sandberg is Assistant Professor in International Business and coordinator of the Global Innovation Management Masters Degree Programme at the Turku School of Economics, Finland.
| Author | Birgitta Sandberg |
| ISBN-13 | 9781134081301 |
| Publisher | Taylor & Francis |
| Publication Date | 02/07/2008 |
| Series | Routledge Studies in Innovation, Organizations and Technology |
| Page Count | 288 pages |
Book details
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- Language
- English
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