Financial Communications: Information Processing, Media Integration, and Ethical Considerations
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About this book
Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.
About the Author
Shih-Lun is Associate Professor of Communication at the Unviersity of Connecticut - Stamford, USA.
| Author | S. Wang |
| ISBN-13 | 9781137351876 |
| Publisher | Palgrave Macmillan |
| Publication Date | 12/18/2013 |
| Page Count | 227 pages |
Book details
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- Language
- English
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