Dgtl Marketing Foundations and Strategy
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About this book
Zahay/Labrecque/Reavey/Roberts' Dgtl MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of dgtl marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of dgtl marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of dgtl marketing issue. Dgtl MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes relevant updates on the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.
Book details
- Format
- PDF, instant download
- Language
- English
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