Dgtl Business Navigating the Dgtl Landscape and Thriving in the Dgtl Economy by Patrice Seuwou

"This comprehensive guide explores the fundamentals of dgtl business, from understanding dgtl business models to leveraging emerging technologies and trends. The work begins by examining the rise of dgtl business and the disruption it caused within traditional industries. Chapters then delve into key topics such as building a dgtl business strategy, designing a strong onl presence, e-commerce, dgtl marketing, data analytics, cybersecurity, and more. Written in a clear and accessible style, the author provides real-world examples to illustrate how successful companies have leveraged dgtl technologies to drive growth and achieve their business goals. Each chapter features case studies, learning objectives and key discussion questions to augment student learning. This new text is recommended reading for undergraduate and postgraduate students of Dgtl Business, Dgtl Marketing, and Business Analytics. It will also be valuable reading for reflective practitioners in the industry. The book is accompanied by onl resources including PowerPoint slides, an instructor's manual, a test bank of questions, and worksheets for each chapter, providing instructors with the necessary tools to keep their courses up to date, engaging, and effective in preparing students for the ever-changing dgtl business landscape"-- Provided by publisher.