Demand-Driven Business Strategy: Dgtl Transformation and Business Model Innovation

Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through dgtl technologies and big data analytics.The book covers important topics such as dgtl leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, dgtl transformation and entrepreneurship.

About the Author

Cor Molenaar is Professor at Rotterdam School of Management, Erasmus University, The Netherlands.