Consumer Behaviour: Perspectives, Findings and Explanations
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About this book
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
About the Author
JOHN O'SHAUGHNESSY is Professor Emeritus of Business, Columbia University, USA and Formerly Senior Associate, Judge Institute, Cambridge University, UK.
| Author | John O'Shaughnessy |
| ISBN-13 | 9781350305229 |
| Publisher | Bloomsbury Publishing |
| Publication Date | 12/04/2012 |
| Page Count | 536 pages |
Book details
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- PDF, instant download
- Language
- English
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