Connections: Actionable Guidance on Solo Practice and Small Law Firm Business Development

Grounded in decades of law firm experience, Connections offers a clear roadmap for small firms to achieve sustainable business development. This practical guide provides actionable strategies for generating referrals, building networks, and improving overlooked skills such as communication, follow-up, and time management.

About the Author

Meranda M. Vieyra owns Denver Legal Marketing LLC. She is one of the most visible legal professionals in the West, with 20+ years of experience in the legal industry. Her award-winning marketing techniques and business acumen have earned her a strong reputation as the go-to for impactful legal marketing and business development strategies and have significantly transformed the marketing landscape for lawyers and law firms.

Meranda’s visionary creativity has led to many accolades and a well-credentialed career. In addition to being a business owner, she is a lecturer and author on marketing and business development. She served as an adjunct professor at her alma mater, MSU Denver, in 2020. In this capacity, she created and taught the first class in the country on legal marketing at the undergraduate level. She was honored to be named to the 40 Under 40 list by the Denver Business Journal (2018) and given the 10 Under 10 Award by the Metropolitan State University of Denver Alumni Association (top ten alum of the decade). In 2019, Meranda was named one of the Top 25 Most Powerful Women in Business by the Colorado Women’s Chamber of Commerce and one of the Top 100 Young Professionals in Colorado through the Gen XYZ Awards published by ColoradoBiz Magazine. The National Law Review named her a “Go-To ThoughtLeader” in 2020 and she was one of the recipients of the esteemed Denver Business Journal’s Outstanding Women in Business in 2021. Meranda was honored to receive the Inclusiveness @Work Business Corporation Award from the Center for Legal Inclusiveness in 2022.

Meranda lives in Colorado with her husband and two daughters. She is a devoted yoga practitioner, an adventure traveler, and a lifelong student of Mesoamerican history.www.DenverLegalMarketing.com