{"product_id":"tv-writing-on-demand-creating-great-content-in-the-dgtl-era","title":"TV Writing on Demand Creating Great Content in the Dgtl Era by Neil Landau","description":"\u003cp\u003eTV Writing On Demand: Creating Great Content in the Dgtl Era takes a deep dive into writing for today's audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything dgtl has led to an ever-expanding array of the most authentic and engaging programming that we've ever seen. No longer is there a distinction between broadcast, cable and streaming. It's all \u003ci\u003econtent\u003c\/i\u003e. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter.\u003c\/p\u003e\u003cp\u003eThis book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences--it challenges their expectations. Among other essentials, readers will discover how to: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003e Satisfy the binge viewer: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable story. Plus, learn from the rebel who reinvented an entire format.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003e Develop iconic characters: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003e Create a lasting, meaningful career in the evolving TV marketplace: how to overcome trips, traps and tropes, the pros and cons of I.P.; use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eA companion website offers additional content including script excerpts, show bible samples, interviews with television content creators, and more.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":55700296925475,"sku":"9781138705715","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7336\/2211\/files\/11403683482593.jpg?v=1791033743","url":"https:\/\/agourabookcellar.com\/products\/tv-writing-on-demand-creating-great-content-in-the-dgtl-era","provider":"Agoura Book Cellar","version":"1.0","type":"link"}