{"product_id":"the-product-managers-handbook-3e-9780071772099","title":"The Product Managers Handbook, 3E","description":"\u003cp\u003ePrevious editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels\u003c\/p\u003e\u003ch3\u003eAbout the Author\u003c\/h3\u003e\u003cp\u003eLinda Gorchels is the managing director of executive marketing seminars in the executive education department of the University of Wisconsin-Madison School of Business. She is the author of a number of successful business books, including The Product Manager’s Field Guide and The Manager’s Guide to Distribution Channels . Gorchels has provided corporate training for global organizations including Nokia, Siemens, Metso Automation, and others.\u003c\/p\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAuthor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLinda Gorchels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9780071772099\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMcGraw Hill LLC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePublication Date\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e11\/28\/2005\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePage Count\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e408 pages\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"McGraw Hill LLC","offers":[{"title":"book","offer_id":55736799559971,"sku":"9780071772099","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7336\/2211\/files\/9780071772099_p0.jpg?v=1791710988","url":"https:\/\/agourabookcellar.com\/products\/the-product-managers-handbook-3e-9780071772099","provider":"Agoura Book Cellar","version":"1.0","type":"link"}