{"product_id":"marketing-communications","title":"Marketing Communications by John Egan","description":"\u003cp\u003eMarketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.\u003c\/p\u003e \u003cp\u003eThis fourth edition:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes updates on how the Covid-19 pandemic has affected the marketing\/advertising industries\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eFeatures new case studies from companies and brands such as Amazon, Burger King, Facbook and John Lewis\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eCovers timely topics such as onl retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis textbook is essential reading for students studying marketing communications or a related topic.\u003c\/p\u003e \u003cp\u003eJohn Egan is Professor of Marketing at Regent's University, London. \u003c\/p\u003e","brand":"SAGE","offers":[{"title":"Default Title","offer_id":55700321763619,"sku":"9781529781212","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7336\/2211\/files\/18233843482732.jpg?v=1791034319","url":"https:\/\/agourabookcellar.com\/products\/marketing-communications","provider":"Agoura Book Cellar","version":"1.0","type":"link"}