{"product_id":"essentials-of-pricing-analytics-tools-and-implementation-with-excel-9781040673768","title":"Essentials of Pricing Analytics: Tools and Implementation with Excel","description":"\u003cp\u003eThis second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.Beyond theoretical perspectives, the second edition of Essentials of Pricing Analytics demonstrates practical implementations of analytical tools using global case studies. Covering fundamental pricing theory, break-even analysis, price sensitivity, optimization techniques, revenue management, and ethical considerations, the updated edition features new content on price differentiation, and AI applications in pricing strategy. It also expands on implementation examples to include R and Python alongside Excel.This accessible text is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners seeking effective methods to implement pricing strategies and maximize profits.Online resources include Excel templates, R and Python scripts for most examples covered in the book, a comprehensive test bank, and PowerPoint slides for each chapter.\u003c\/p\u003e\u003ch3\u003eAbout the Author\u003c\/h3\u003e\u003cp\u003eErik Haugom is Professor of Business Administration at the University of Inland Norway.\u003c\/p\u003e\u003cp\u003ePer Kristian Alnes is a senior researcher at the Eastern Norway Research Institute at the University of Inland Norway.\u003c\/p\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAuthor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eErik Haugom, Per Kristian Alnes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9781040673768\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eTaylor \u0026amp; Francis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePublication Date\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e02\/23\/2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSeries\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMastering Business Analytics\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePage Count\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e300 pages\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"book","offer_id":55737562464547,"sku":"9781040673768","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7336\/2211\/files\/9781040673768_p0.jpg?v=1791713811","url":"https:\/\/agourabookcellar.com\/products\/essentials-of-pricing-analytics-tools-and-implementation-with-excel-9781040673768","provider":"Agoura Book Cellar","version":"1.0","type":"link"}