{"product_id":"communicating-projects-an-end-to-end-guide-to-planning-implementing-and-evaluating-effective-communication-9781472408327","title":"Communicating Projects: An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication","description":"\u003cp\u003eCommunicating Projects gives programme and project managers a framework for developing an effective strategy that goes well beyond inter-programme\/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process.The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined.\u003c\/p\u003e\u003ch3\u003eAbout the Author\u003c\/h3\u003e\u003cp\u003eAnn Pilkington moved from a career in journalism into press and public relations with major blue chip companies including BT, The Automobile Association, The Woolwich and Barclays. She left Barclays to teach and pursue a freelance career in change communications on major programmes within the public sector. She subsequently co-founded PR Academy which provides education and training for communicators. She teaches across a range of courses that cover internal and external communication and continues to provide consultancy services. She is a chapter author in the text Exploring Internal Communication, which supports the CIPR qualifications. She holds a Masters in public relations from the University of Stirling.\u003c\/p\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAuthor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAnn Pilkington\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9781472408327\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAshgate Publishing Ltd\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePublication Date\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e12\/28\/2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Ashgate Publishing Ltd","offers":[{"title":"book","offer_id":55737297797411,"sku":"9781472408327","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7336\/2211\/files\/9781472408327_p0.jpg?v=1791712604","url":"https:\/\/agourabookcellar.com\/products\/communicating-projects-an-end-to-end-guide-to-planning-implementing-and-evaluating-effective-communication-9781472408327","provider":"Agoura Book Cellar","version":"1.0","type":"link"}