{"product_id":"cases-in-advertising-management","title":"Cases in Advertising Management by Larry D. Kelley","description":"\u003cp\u003e\"Cases in Advertising Management\" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casbook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on dgtl media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.\u003c\/p\u003e","brand":"M.E. Sharpe","offers":[{"title":"Default Title","offer_id":55700819902755,"sku":"9780765622617","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7336\/2211\/files\/15982773482460.jpg?v=1791039812","url":"https:\/\/agourabookcellar.com\/products\/cases-in-advertising-management","provider":"Agoura Book Cellar","version":"1.0","type":"link"}